Grow a team without more chaos
Real's team model gives team leaders better economics, cleaner structure, and more flexibility — without the overhead of a traditional franchise.
How Real's team model works
Real offers two team structures: Standard Teams and Pro Teams. Both allow team leaders to build and grow a team under the Real umbrella with significantly lower overhead than a traditional franchise team model.
Team members have their own caps — typically $6,000 per year — and the team leader can structure internal splits with team members as they see fit. Real doesn't dictate internal team economics.
What's different about building a team at Real
No franchise royalties on team production
At traditional franchise brokerages, team production is subject to royalty fees that can significantly reduce the economics of running a team. At Real, there are no royalty fees.
Team members get the same platform benefits
Every team member at Real gets access to the same technology, tools, and platform as solo agents. There's no tiered access or premium required for team members to use the full platform.
Revenue share extends to team members you attract
If you attract team members to Real, you can earn revenue share on their production — creating additional income beyond your team's internal economics.
Flexibility to structure your team your way
Real doesn't prescribe how you run your team internally. You set the splits, the roles, and the structure. Real provides the platform and compliance framework.
Is Real right for your team?
Real tends to work best for teams that are generating their own business and don't rely on brokerage-provided leads or walk-in traffic. If your team is self-sufficient and you're looking to reduce overhead and increase flexibility, Real is worth a serious look.
Already running a brokerage?
The Broker Owner Calculator shows what has to be true for moving your brokerage to Real to make financial sense — including team costs, overhead savings, and revenue share.
Want to understand how the team model works for your specific situation?
Team structures at Real vary. A conversation is the best way to map out what makes sense for your team size and goals.
No pressure. No spam. Just a real conversation about whether this fits your business.