Real Brokerage vs. Keyes Company
A regional powerhouse in Florida. Here's how the models compare for agents evaluating their options.
This page is written for: Florida-based Keyes agents who are self-generating business and evaluating whether the regional brand premium justifies the overhead.
| Factor | Keyes Company | Real Brokerage |
|---|---|---|
| Commission split | 70/30 to 80/20 (varies) | 85/15 |
| Annual cap | Varies by office | $12,000 |
| Monthly fees | Varies by office | $0 |
| Regional brand strength | Strong in South Florida | Growing in Florida |
| Equity ownership | None for agents | Stock awards for qualifying agents |
| Income beyond production | None | Revenue share (5 tiers) |
| Broker support | Local office-based | National + local |
| Technology platform | Keyes tools and CRM | ReZen + AI tools |
Figures are estimates based on publicly available information and may vary. This comparison is for informational purposes only and does not constitute a guarantee of earnings or specific outcomes.
The full picture
Keyes is one of the most recognized independent brokerages in South Florida, with a strong regional brand and a long history in the market. For agents whose business is concentrated in South Florida and who rely on the Keyes brand for client credibility, that regional recognition is a real asset.
The economic comparison favors Real. Keyes's split and fee structure means most agents are paying more than they would at Real — and Real's platform and tools are increasingly competitive with what Keyes offers.
The key question for Keyes agents is how much of their business is driven by the Keyes brand and referral network vs. their own relationships and reputation. Agents who have built a strong personal brand in the Florida market often find that their clients follow them regardless of brokerage affiliation.
Real has a growing presence in Florida, and REN has members active in the Florida market who can provide local context and support for agents considering a move.
What to consider before deciding
Keyes Company and any other third-party brand names mentioned on this page are trademarks of their respective owners. References to those brands are used solely for identification and comparison purposes and do not imply endorsement, affiliation, or sponsorship.
Want to talk through how Real compares to Keyes Company for your specific situation?
The comparison gives you the framework. A conversation gives you the specifics for your production level and goals.
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